The Mothercare/ELC Experience
Location: UK
Type of Retailer: Clothing for mums-to-be, babies and pre-school children, plus home and travel products and toys.
Size: 400 stores in UK, overseas franchises operate 319 stores in 19 countries.
Mothercare wanted to reduce head office and store administration, achieve measurable cost savings, improve efficiency and enhance customer service. They believed that improved communication and collaboration would help, so they deployed Operations Director.
It’s transformed how Mothercare interacts as a business. Operations Director provides a single, centrally managed communication channel that enables stores to obtain, digest and react appropriately to head office communications.
“Improved communication and collaboration, true bi-directional communications, was the way to do this. RMS provided the solution and feedback has been fantastic. There’s a ‘buzz’ with regard to the system and its potential within the business.”
Kevin O’Brien, Divisional IT Director at Mothercare.
