The New Look Experience
Location: UK, Ireland, France, Belgium, Dubai, Kuwait, Singapore, Russia, Poland.
Type of Retailer: Fashion Value
Size: 600 stores in UK, 1000 worldwide.
New Look have achieved key business objectives with Operations Director, to:
- Achieve consistent execution of operational changes across all stores.
- Enable store managers to run stores more effectively and trade in.
- More commercially-minded ways.
- Deliver true two-way communications between head office and stores.
- Provide a feedback mechanism for many thousands of store-based personnel.
- Drive a step change in working practices by removing non-value added tasks for store and area managers.
“This was a new way of working, not just a technology change but a major process change. It’s the content – owned, relevant and easily refreshed – that really makes the difference. This change was crucial.”
Phil King, Business Systems Manager, New Look.
