The SuperGroup Experience
Location: Over 85 countries across Europe, Asia, Australia and the Americas.
Type of Retailer: Clothing and accessories.
Size: 72 UK standalone Cult and Superdry retail stores, 75 concessions and a large number of wholesale relationships.
RMS’s award winning Operations Director and Process Director products are being used in all SuperGroup stores across the UK.
SuperGroup is a distinctive branded UK fashion retailer offering quality clothing and accessories. It operates a multi-channel business through a combination of Cult and Superdry standalone stores, Superdry concessions, eCommerce and its UK and International Wholesale operations.
The business was founded in 1985 and has since been developed to design and sell a wide range of premium men’s and women’s clothing under its flagship brand, Superdry, together with other own brands and a number of third-party products which are sold in its Cult stores. Superdry offers an international brand proposition targeted at discerning customers who are looking for stylish clothing that is uniquely designed and well made.
SuperGroup currently has 72 UK standalone Cult and Superdry retail stores, 75 concessions and a large number of wholesale relationships. Superdry is sold in 40 countries through a well established network of distributors, licensees,agents and franchisees and in 85 countries worldwide via its websites.
