The Wilkinson Experience
Location: UK
Type of Retailer: Toiletries, food, homeware, hardware, garden, pet care and more.
Size: More than 335 stores
Wilkinson uses Trading Director to put Category Management Teams in complete control of planned category and promotional changes throughout the year.
This improves performance and efficiency, and reduces costs. It also helps them meet their operational objective to execute ‘right first time’ in-store.
