In a competitive retail marketplace the successful launch of activities into store is essential to ensure a compelling offering is maintained for the consumer. Successful launch of Promotions, Range Reviews and Seasonal changes are critical to the profitability, brand loyalty and image of a retailer.
Downstream success is only achieved with effective upstream planning and traditional tools such as email and spreadsheets are proving to be inadequate for retailers complex and disparate environments and needs.
Trading Director provides invaluable support to organisations to collaborate and pro-actively manage projects for launch in store. Through the use of Critical Paths, Activity Planning, Capacity Calculation and dynamic To Do Lists Trading Director enables right first time delivery into stores for all retail projects. Senior Management can be assured that best practice is being followed, gain clear visibility to the status of projects and also obtain historical justification information clear cost of implementation.
All head office users are presented with tasks in their own personal To Do lists in advance of the due date for each action encouraging accountability and pro active management of issues before impact if felt within the store.
Don’t take our word for it….
Wilkinson used Trading Director to manage the implementation of 270 in-store projects in 2010.
Why do it?
- Improved collaboration on head office projects
- Clear accountability for projects tasks
- Clear visibility of project status enabling pro-active management
- Central repository of all project information
- Powerful reporting for justification
- Review and optimise launch processes
- Ensure adherence to best practice
- Gain invaluable feedback from the whole store estate
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